Thinking of Selling Your Land or Farm? Here’s What Buyers Value Most in 2025
If you’re thinking about selling your land or farm, you probably have questions.
“How much is it worth now?” “Who’s buying?” “Do I need to do anything to get it ready?”
The truth is — land & farm buyers today are very different from even five years ago. It’s not just developers and investors anymore. It’s families looking for space, equestrians looking for pasture, and people craving a slower, more connected way of life.
Here’s what today’s land & farm buyers are looking for — and how you can make sure your property stands out.
1. It’s Not About Size — It’s About Use
Buyers care less about the total acreage and more about how they can use it.
Cleared, accessible, and well-maintained land is worth far more than a larger property that feels overgrown or inaccessible. Usability is value. There is also such a thing as "excess acreage" to some buyers. At some point, the price per acre can go down in their eyes once you reach a certain size depending on the property's potential use.
2. First Impressions Still Matter (Even With Land)
Yes, presentation counts — even for wide-open spaces.
A trimmed entry, mowed fields, and clearly marked boundaries make buyers feel confident. And professional drone photography? That’s your secret weapon. It helps buyers picture themselves there before they even visit. How about something special in that drone video? That is the secret sauce that we offer our sellers that has definitely made a difference to our clients!
3. The Paperwork Is Half the Sale
If you have surveys, perc tests, zoning info, or soil reports — pull them together.
Having these ready makes your property easier to market and easier to sell. Buyers love a listing that already answers their questions.
4. Small Improvements Go a Long Way
Fencing, cleared trails, gravel driveways, and access points all increase value.
Even modest updates tell buyers that your land has been cared for — and cared-for land sells faster.
5. Tell the Story of Your Land
Was this your family’s homestead? A hunting retreat? A farm that’s seen generations of work and love? Share it.
Land carries emotion, and buyers connect to that. A little storytelling can go a long way.
6. Price Smart, Not Sentimental
We get it — your land means something to you. But buyers are looking at data.
Our team studies comparable sales, zoning, and potential use to make sure you’re priced right from day one. That’s how you attract serious buyers and strong offers. Today's buyers are looking for value. Not always a huge deal, they just want to know they are buying at the right price for the market.
7. Timing Is Everything
Winter is when preparation wins. Clear brush, gather documents, and line up your marketing now. Spring brings the most activity in the Virginia land market — and listings that hit early always shine brighter. You might be surprised when our "Spring" market actually begins!
The Bottom Line
Selling land isn’t about luck — it’s about strategy and understanding what buyers value.
At Porch & Stable's Farm & Land Division, we specialize in highlighting what makes every property special, from small acreage to sprawling farms. We know this land because we live it — and that makes all the difference.
Thinking about selling your land or farm? Let’s start the conversation now so you’re ready for spring.
